本质而言,电子商务是传统零售业的延伸。从传统零售业的发展情况来看,作为传统零售业延伸的电商行业,未来会逐步从价格战转向服务战。所以,家电行业电子商务要想更好地发展,就需要建立和完善线下服务。传统的家电代理商坐拥丰富的服务资源,本身在服务人员、仓储物流、安装维修保养等方面具备比较强的服务能力,并在线下积累了丰富的服务经验。从这个角度来看,进行电商服务对接,是具备先天优势的。就 In essence, e-commerce is an extension of traditional retail. From the perspective of the development of the traditional retail industry, as an extension of the traditional retail industry, the electricity supplier industry will gradually shift from a price war to a service war. Therefore, the home appliance industry in order to better develop e-commerce, we need to establish and improve offline services. The traditional appliances agents sit on a wealth of service resources, itself in the service personnel, warehousing logistics, installation and maintenance with relatively strong service capabilities, and online has accumulated a wealth of service experience. From this perspective, it is inherently advantageous to conduct e-commerce service docking. on