根据激励理论提出了个性化激励的概念,强调激励是针对个体读者的而不是针对图书馆员的,并提出了图书馆读者服务中的个性化激励方案设计的内容,认为图书馆读者服务中的个性化激励机制可以激发不同层次个体读者主观能动性意识,进而大幅度提升读者服务品位。 According to the incentive theory, the concept of individual incentive is put forward. Emphasis is placed on individual incentive rather than librarian, and the content of individual incentive scheme design in library reader service is proposed. In the opinion of library reader service Personalized incentive mechanism can inspire subjective initiative awareness of individual readers at different levels, thus greatly improving the service quality of readers.