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东南卫视《神州侠侣》栏目2007年开展了“福建最佳旅游目的地”的大型推举活动,在运作活动的实践中,栏目以福建各“旅游目的地”的最佳宣传效果为最终追求,尝试引入市场营销中的USP形象策划理念,主动与各地旅游部门协作,积极参与各“旅游目的地”的UPS形象定位,力争为全省各个“旅游目的地”制订个性传播策略。本文试对栏目的这一尝试作阐述。
Southeast Satellite TV “Shenzhou Xia Lv” column launched in 2007, “Fujian best tourist destination” large-scale selection activities in the operation of the practice, the column to Fujian “travel destination ” the best publicity For the ultimate pursuit, try to introduce the concept of USP image planning in marketing, take the initiative to cooperate with tourism departments around the country, take an active part in the UPS image positioning of each “destination” and strive for the development of various “travel destinations” in the province Personal communication strategy. This article attempts to explain this part of the attempt.