从公共关系学的视角对我国高等职业教育进行形象分析,得出高等职业教育形象受损的原因主要是:人们认为高等职业教育层次不够,人才培养质量不稳定,学生继续教育通道受阻。重塑高等职业教育形象应该坚持育人本质,树立大学精神,完善高等职业教育的特色,加强高等职业教育的内涵建设以及建立与完善现代职业教育体系。 From the perspective of public relations, this paper analyzes the image of higher vocational education in our country and draws the conclusion that the reason why the image of higher vocational education is impaired is that people think that the level of higher vocational education is not enough, the quality of personnel training is not stable, and the path of continuing education for students is blocked. Reshaping the image of higher vocational education should insist on the nature of educating people, establish the spirit of the university, improve the characteristics of higher vocational education, strengthen the connotation construction of higher vocational education and establish and improve the modern vocational education system.