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微信用户、公众号体量巨大,是一个信息传播、意见交融的高频场域。这样一个基于熟人社交网络的意见场,具有一定的私密性,加剧了用户的观念窄化,并且呈现出去中心化、非专业化、商业欺骗等复杂性。这是一个需要把控的意见场,监管必不可少。
WeChat users, the public volume is huge, is a high-frequency information dissemination, integration of high-frequency fields. Such a field of opinions based on acquaintances ’social networks has certain privacy, exacerbates the narrowing of users’ concepts and presents the complexity of decentralization, non-specialization and commercial fraud. This is a need to control the views of the field, regulation is essential.