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随着互联网、大数据、云计算、移动支付等信息技术的发展,人民物质生活水平的提高,资源流动性的增强,共享经济得以出现并迅速成长为一种新的经济模式。共享出行作为中国需求最迫切,成熟度最高的领域,因其具备的经济效益与社会效益双重价值已经为公众所接受并欢迎。移动出行要谋求发展离不开自身的发展创新,政府管理机制的完善,本文的研究可以给移动出行的关联方提供一些参考,了解移动出行的优势,发展现状与挑战,从而采取积极的措施去迎接和促进移动出行业务的繁荣,给消费者带来更多的便利,推动共享经济的发展。
With the development of information technologies such as the Internet, big data, cloud computing and mobile payment, the improvement of people’s material living standards and the enhancement of resource mobility, the emergence of a shared economy and rapid growth into a new economic model. As the most urgent and matured area in China, shared travel has been accepted and welcomed by the public because of its dual value of economic and social benefits. To seek development of mobile travel is inseparable from its own development and innovation, the improvement of government management mechanism, this study can provide some reference for mobile travel related parties to understand the advantages of mobile travel, the status quo and challenges, to take active measures to go To meet and promote the prosperity of mobile travel business, to bring more convenience to consumers and promote the development of shared economy.