制鞋工业作为整体而言(即包括设计、制造和销售各部门),影响竞争力的各个因素的相对重要性随不同档次产品而异。对优质鞋类,包括男女礼式鞋、稀有动物皮的皮革制的靴以及皮革运动鞋,时尚、花色品种和质量通常要比成本更重要。零售商或生产厂家兼零售商每年提供许多(通常数百)种款式,他们的关键战略是改善其销售网,获得国外的商标或生产供出口的特种鞋。对于中 The shoe industry as a whole (that is, including the design, manufacture, and sales of various departments), the relative importance of various factors affecting competitiveness varies with different grades of products. For high-quality footwear, including men’s and women’s ritual shoes, leather boots with rare animal skins, and leather sports shoes, fashion, variety, and quality are often more important than costs. Retailers or manufacturers and retailers provide many (usually hundreds) of styles each year. Their key strategy is to improve their sales network, obtain foreign trademarks or produce special shoes for export. For medium