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随着互联网的快速发展,目前,试水生鲜电商的企业越来越多,电商领域的生鲜市场也将迎来一片光明。本文介绍了生鲜电商行业的发展现状、面临的问题,并参考中外生鲜电商具有代表性的3种发展模式,主要分为B2C+O2O模式、同城宅配模式、中高端模式来完成及时配送的服务。在此基础上综合国内实际情况分析生鲜电商发展的短板,尤其是生鲜电商的冷链问题进行分析研究,提出一些可以加快生鲜电商发展的建议。
With the rapid development of the Internet, at present, more and more enterprises are trying out fresh aquatic e-commerce businesses and fresh markets in the e-commerce sector will usher in a bright future. This article introduces the current situation and problems of the fresh electricity supplier industry and refers to the three representative development models of fresh electricity suppliers both at home and abroad. The model is mainly divided into B2C + O2O model, home delivery model and high-end model in a timely manner Delivery service. On this basis, we analyze the shortcomings of the development of fresh electricity suppliers according to the actual situation in our country, especially the cold chains of fresh electricity suppliers, and put forward some suggestions to speed up the development of fresh electricity suppliers.