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我国现阶段的生鲜电商仍处于发展萌芽阶段,目前O2O模式占主导地位,同时还存在O2P模式的生鲜店。本文通过整理生鲜电商的基本情况,对目前生鲜电商在发展中遇到的困难进行分析,同时将O2O模式生鲜店与其他业态模式的生鲜店进行对比,预测O2O模式生鲜店的发展前景,并提出有益于其持续发展的可行性建议。
Fresh electricity suppliers at this stage of our country are still in the embryonic stage of development. At present, the O2O mode dominates, and there are still fresh-keeping stores in O2P mode. This article analyzes the basic problems of fresh electricity suppliers and analyzes the difficulties encountered in the development of fresh electricity suppliers at present. At the same time, comparing the O2O fresh oil stores with other fresh-keeping stores, Store development prospects, and put forward beneficial suggestions for its sustainable development.