本文以江西省W县部分农村青年为调查对象。数据表明,生长在社会转型期的W县的农村青年饱受多样文化的浸染,深受物质功利的冲击,目睹了不少社会不良现象,存在一些需要引起我们关注的问题和倾向,荣辱意识总体状况有待提高。在调查的基础上,本文提出了提高农村青年荣辱意识的几点建议。 In this paper, some W counties in Jiangxi Province rural youth as the survey. The data show that the rural youth in W County, which grew up in the social transformation period, were thoroughly affected by various cultures and were deeply attacked by material utilitarianism. They witnessed many social problems and some problems and tendencies that needed our attention. The overall sense of honor and disgrace The situation needs to be improved. Based on the investigation, this paper puts forward some suggestions to raise the awareness of rural young people’s honor and disgrace.