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在中国道德缺失的今天,中国电视媒体开始辅助国家对民众进行道德建设,帮助受众重建道德意识并构建新的价值体系。《道德观察》是中央电视台社会与法频道(CCTV-12)播出唯一一档道德建设类电视栏目,在当今我国为数不多的道德建设类电视节目当中具有很强的代表性和典型性。本文试随机抽样选取2014年部分节目为样本进行内容分析和量化统计,试分析该栏目的制作特色、栏目现有的缺点并试针对性地提出改进方法。
Today, with the absence of morality in China, the Chinese television media has started to assist the state in moral construction of the public, helping the audience to rebuild their moral awareness and building a new value system. “Ethics Watch” is the only television program on moral construction type broadcast by CCTV-12, which is very representative and typical in one of the few ethical television programs in our country today . In this paper, a random sample of 2014 part of the program selected for the sample content analysis and quantitative statistics, try to analyze the production features of the column, columns, the existing shortcomings and try to improve the method proposed.