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消息,作为新闻主要体裁之一,在最迅速地传播新闻上起着重要作用。然而,翻开企业报纸,有相当数量的消息枯燥、平淡。这样的消息很难受到读者的青睐。这就在客观上决定了本来是在企业报纸中唱主角的消息反到成了弱项。那么,这弱项怎么才能强起来呢?笔者认为,那就是在消息的采访和写作中多开几条思维通道.在情感上更接近读者,在方式上更接近社会,真正让消息这简洁明快的新闻体裁在企业报纸中起到挑大梁的作用。
News, as one of the main genres of journalism, plays an important role in the most rapid dissemination of information. However, turning up the corporate newspaper, there is a fair amount of news boring and dull. Such a message is hard to get the favor of readers. This objectively determines that the news that would have been the main character in corporate newspapers has turned into a weakness. So, how can we weaken this weakness? In my opinion, that is to open a few channels of thought in the interview and writing of the news, which are closer to the readers in terms of emotion and closer to the society in terms of ways, News genres play a leading role in business newspapers.