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2006央视广告招标狂收58．69亿,令众多省台格外眼红,而一些大企业动辄数千万、上亿的猛砸,也使诸多中小企业自叹弗如。更不用说红牛买了F1, 李宁签约NBA,伊利赞助奥运会,潇潇洒洒都烧了数千万美元,要是线上线下一起算,更是天文数字。现时固守“好酒不怕巷子深”的企业恐怕找不出一家,只要资金实力允许,大家还是争先恐后地大做广告,做大广告。但象中央
In 2006, CCTV advertising bids 58.89 billion yuan, making many provinces of Taiwan extremely jealous, while some large enterprises are tens of millions at any time. Hundreds of millions of smashing are also making many SMEs sigh. Not to mention Red Bull bought F1, Li Ning signed the NBA, Yili sponsored the Olympic Games, Xiaoxutaozao have burned tens of millions of dollars, if online and offline together, it is astronomical. At present, I am afraid I can not find a company that adheres to the principle of “good wine is not afraid of alleyways.” As long as the financial strength permits, everyone is still scrambling to advertise and advertise. But like the central