传媒的核心竞争力有二，其一是原创；其二是整合。《读者》等文摘类杂志长盛不衰就是“整合”所显示的力量。用自有的媒体资源优势来整合其他传媒资源的能力，是现代传媒在未来发展中的核心竞争力之一，是现代传媒发展的大趋势。《中国民族》杂志与西部频道（CCTV－12）的合作 The core competitiveness of the media has two, one is original; the second is integration. Abstracts such as “Reader,” whose magazine has been growing in strength, are the forces shown by “integration.” The ability to integrate other media resources with its own advantages in media resources is one of the core competitive forces in the future development of modern media and a major trend in the development of modern media. “China National” magazine and the western channel (CCTV-12) cooperation