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对于陕西汽车集团有限公司(以下简称陕汽),记者的印象停留在3个片段里:去年7月20日,在人民大会堂,陕汽集团董事长张玉浦宣读了陕汽品牌宣言;14个月后的9月11日,还是在人民大会堂,还是张玉浦,领取了“中国名牌”:17天后,陕汽集团举行仪式,庆祝集团公司迎来产销超百亿战略目标的实现。3个片段融在一起,不由得让记者产生疑问,这个在1999年重汽分家时濒临倒闭的企业,是如何在8年的时间里站了起来,还能成为首次获得“中国名牌”称号的5家重卡企业之一呢?
For Shaanxi Automobile Group Co., Ltd. (hereinafter referred to as Shaanxi Automobile), the reporter’s impression stays in three fragments: On July 20 last year, at the Great Hall of the People and Shaanxi Automobile Group Chairman Zhang Yupu read the Shaanxi Automobile brand declaration; 14 months After Sept. 11, or in the Great Hall of the People, or Zhang Yupu, received “China Famous Brand ”: 17 days later, Shaanxi Automobile Group held a ceremony to celebrate the group ushered in the production and marketing of more than 10 billion strategic goals. 3 fragments together, could not help but make reporters doubt, this is in 1999 when the company was on the verge of collapse of the company, is how to stand up in 8 years time, but also become the first time to obtain “China Top Brand” One of the five heavy truck companies?