随着经济的发展和文化产业的日新月异,广播电视业也在持续发展,优秀播音主持人的需求量也在急剧增加,但是信息传播的全球化、数字化、传播媒介的产业化、市场化受众需求的复杂化、多样化,沟通方式的快捷化和传播人员的职业细化,使播音主持艺术面临新的挑战、新的机遇。从目前的情况看,我国高校的播音主持专业的毕业生培养质量却达不到用人单位要求,依然面临严峻的就业形势。 With the rapid economic development and the ever-changing cultural industry, the radio and television industry is also continuing to develop, and the demand for excellent radio hosts is also rapidly increasing. However, the globalization of information, digitization, the industrialization of media, and the demand for market-oriented audiences The complexity, diversification, quickening of communication and professional refinement of communication personnel make broadcasting host art face new challenges and new opportunities. Judging from the current situation, the quality of the graduates training in China’s colleges and universities is not up to the requirements of employers and is still facing a severe employment situation.