国家的经济实力决定了一个国家在国际中的地位,中国2001年加入WTO之后,经济发展迅速,伴随着国家经济发展的是企业之间的激烈竞争,企业之间的竞争说到底就是人才之间的竞争。高职市场营销专业的设立就是为了迎合企业对营销人才的需求,但在人才培养过程中,高职营销专业并没有充分的满足企业对营销类专业人才的需求,本文针对目前高职市场营销专业在人才培养中存在的问题提出了一些改革思路,希望能对高职培养院校提高人才培养水平有所帮助。 The economic strength of the country determines the position of a country in the world. After China acceded to the WTO in 2001, the economy has developed rapidly. Along with the country’s economic development, the competition among enterprises is fierce. The competition among enterprises is, in the final analysis, competition. The establishment of higher vocational marketing is to meet the business needs of marketing personnel, but in the process of personnel training, vocational marketing did not fully meet the needs of marketing professionals, this article is currently marketing for higher vocational education Some problems in the training of personnel put forward some ideas for reform, hoping to help higher vocational training institutions to improve the level of personnel training.