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每年6月,上海国际水展是净水行业一年一度的品牌群英会。今年的第十届上海国际水展上,除了能够看到各代表品牌陆续推出的新品上市亮相之外。在产品之外,给予了更多渠道上的变化。无论是600G、800G的持续走大通量路线,还是家用、商用租赁机的陆续推出,以及中央净水的大力推广,产品背后更是影射出净水销售渠道的变化。从过去单纯的终端卖场为主销,今天随着品类的不断丰富,以及随着各品类目标用户的集中度不同,净水销售渠道的外延也更加丰富。
In June each year, Shanghai International Water Show is an annual brand consortium for the water purification industry. This year’s Tenth Shanghai International Water Show, in addition to being able to see the representative brands launched one after another new listing debut outside. Outside the product, more channel changes are given. Whether it is 600G, 800G continued to follow the path of large flux, or home, commercial rental machines have been introduced, and the promotion of the central water purification, the product is reflected in the shadow of the water sales channel changes. From the past purely based on the terminal stores, today with the continuous enrichment of categories, as well as the concentration of different categories of target users, water purification sales channels are also more extensive.