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现代社会,随着经济的发展,物质生活水平的不断提高,我们所面临各方面的压力也越来越大,对物质产品的追求也不再只是物美价廉,经久耐用,还有在审美产品的过程中产生的心灵震撼、思想共鸣、情感满足。在当今嘈杂纷乱的社会环境下,纯真质朴之美显得尤为珍贵,把它体现在产品设计上更是受到了大家的喜欢和追捧。这种设计理念符合了人的审美需求,这种本质的美恰恰顺应了时代潮流和发展趋势。而返璞归真设计中蕴含的美学更是值得我们思考和探究的。通过了解影响返璞归真设计的审美因素,挖掘探究其中蕴含的美学,认识到设计不单单是形体或功能上的设计,而是应该被赋予思想和内涵,融入日常生活,符合审美需要,满足用户体验,产生自然美、简约美、意境美、和谐美的审美感受,得到美的回馈。进而,把返璞归真的美运用到实际的产品设计以及更广泛的领域中,让产品的繁复琐碎回归到纯真自然质朴的本质,让更多的人能与自然亲密接触,尽情享受由这种回归天然、净化心灵的设计所带来的美,直达内心,实现产品设计的真正价值。
In modern society, with the continuous development of economy and continuous improvement of material living standards, the pressure we face in various fields is also growing. The pursuit of material products is no longer just inexpensive, durable, but also in aesthetic products The process of producing the soul shock, thought resonance, emotional satisfaction. In today’s noisy and chaotic social environment, the beauty of innocence and pristineness is especially precious. It is embodied in the product design that it is liked and sought after by all. This design concept conforms to the aesthetic needs of the people. The beauty of this essence accords with the trend and development trend of the times. And the aesthetics contained in the design of back to nature is worth our thinking and exploration. By understanding the aesthetic factors that affect the design of the original works and discovering the aesthetics contained in it, I realized that design should not only be physical or functional design, but should be given thought and connotation, integrate into daily life, meet aesthetic needs, meet user experience, Produce natural beauty, simple beauty, artistic conception, beauty of harmony and beauty of the United States, the United States received feedback. In turn, the United States back to nature and applied to the actual product design and the wider field, so that the complex product trivial return to the natural simplicity of nature, so that more people can intimate contact with nature, enjoy the natural return from this , Purify the beauty of the soul of the design, direct inside, to achieve the true value of product design.