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旅游的六大要素“吃、住、行、游、购、娱”中任何一个要素的落后,都会影响整个旅游业的发展。青海的旅游业中,旅游购物在旅游六大要素中所占的比重较小,不能大量满足旅游者对旅游商品的需求。但近几年来,旅游购物的情况得到了相关部门的重视和开发。该文在大力支持青海旅游商品开发的背景下,探讨了青海旅游商品开发的现状及其存在的问题,并提出了一些建议。
The six major elements of tourism, “food, housing, transportation, travel, shopping, entertainment,” the backwardness of any one element, will affect the development of the tourism industry. In Qinghai’s tourism industry, tourism shopping accounts for a relatively small proportion of the six major elements of tourism and can not largely meet the demand of tourists for traveling goods. However, in recent years, the situation of tourism shopping has received the attention of relevant departments and development. In the context of supporting tourism product development in Qinghai, this paper discusses the status quo and existing problems of tourism product development in Qinghai and puts forward some suggestions.