影响企业经营的环境因素非常多,并且每一个企业随着事业经营的范围与型态不同,各种环境因素,带来的冲击层面也不一样,因此外部环境分析首先要明确地指出那些环境因素,会对公司的业绩产生怎样影响;并不断地注意这些因素在未来会产生那些变化,针对这些变化所带来的机会及威胁,企业应如何提出应对策略。有了这些分析企业才能够科学合理的进行预算的制订,从而有效和明智的分配资源,达到规避风险,捕捉机会,给利益相关者创造价值的目的。 Environmental factors affect the business is very much, and each business with the business scope and type of different environmental factors, the impact of the impact level is not the same, so the external environment analysis must first clearly point out that those environmental factors , How it will affect the company’s performance; and constantly pay attention to these factors in the future will produce those changes, in response to these changes brought about by the opportunities and threats, how companies should develop coping strategies. With these analyzes, enterprises can formulate the budget scientifically and reasonably so as to allocate resources effectively and intelligently so as to avoid risks, capture opportunities and create value for stakeholders.