日本于2000年发生了雪印乳制品公司产品污染事件,去年9月又出现了疯牛病。这两件事表面上不尽相同,但实质是一致的,就是食品缺乏安全,而且给消费者带来的心理也是一致的,即对食品缺乏信任,对食品深感不安。同时,日益增长的对身健康的关心也使消费者逐步放弃那些由化学药催长的外形美观亮丽的水果和蔬菜,而调头购 Japan’s product contamination incident occurred in the snow-printed Dairy Products Company in 2000 and mad cow disease appeared in September last year. These two things are not identical on the surface, but the essence is the same, that is, food is insecure, and the mentality it brings to consumers is also consistent. That is, it lacks trust in food and is deeply disturbed by food. At the same time, the growing concern for body health has also caused consumers to gradually abandon the aesthetically beautiful fruits and vegetables that are spurred by chemical drugs, and they