论文部分内容阅读
“卖萌”是为了达到某种传播效果而进行的一种目的性和动机性的行为。本文认为“卖萌”群体具备成人儿童化的心理特征、女性多于男性的性别特征以及严肃文化温和性抵抗的行为特征。在“卖萌”渠道上,微媒介由于传播内容碎片化、占用时间碎片化、可针对具有不同个性和审美趣味的大众等特征,成为“卖萌”行为的最佳传播渠道。
“Sell Meng ” is a kind of purposeful and motivational behavior carried out in order to achieve some kind of communication effect. This paper argues that “sell Meng ” group possesses the psychological characteristics of adult children, more female than male gender characteristics and serious culturally moderate resistance behavior characteristics. In the channel of “selling Meng”, the micro media, because of the fragmentation of communication content and the fragmentation of time, can be the best communication channel for the behavior of “selling Meng” for the characteristics of different personality and aesthetic taste.