笔者有幸出访欧洲,对其广告创作领域进行了实地考察,总结出欧洲几国广告的几种类型,试图帮助我们从另一个角度找到一些曾被我们忽略的创意之门。 I was fortunate enough to visit Europe and conduct fieldwork on its field of creative advertising. I summed up several types of advertisements in several European countries and tried to help us find some creative ideas that we have overlooked from another perspective.