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随着经济全球化的发展,未来不同文化间的冲突将成为文化营销需解决的现实课题,如何应对多元文化的冲突进行成功营销,使中国企业在国际市场中始终立于不败之地,将成为我们要长期思考的问题,因此研究中国文化与营销的关系极具有现实意义。
With the development of economic globalization, the future conflicts among different cultures will become the realistic topics to be solved in cultural marketing. How to deal with the successful marketing of multicultural conflicts so that Chinese enterprises can remain invincible in the international market? Therefore, it is of great practical significance to study the relationship between Chinese culture and marketing.