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营销者说与消费者近一点,再近一点。只有真正走近消费者,找准消费者需求,击中社会痛点,才能形成社会话题、更好地调动社会各方优质资源。金六福有着得天独厚的优势。2015年春节前,金六福酒联合新浪微公益、知名公益人士邓飞等多方力量共同发起“全家福行动”大型社会公益活动,旨在号召全民春节回家,与家人拍张全家福,呼吁大家关注团圆。活动于2015年1月18日在青岛正式启动,一直持续到2015年3月8日。活动中,在线上通过微博、微信等平台,开展了全家福照片征集、展示活动。而在线下,“全家福行动”依托在全国范围内开展240多场的“幸
Marketers say closer to consumers, then closer. Only by approaching the consumers, pinpointing the needs of consumers and hitting the pain points of the society can social topics be formed and better resources of all social sectors mobilized. JLF has a unique advantage. Before the Spring Festival in 2015, JLF joint Sina public service and well-known non-profit public Deng Fei and other forces jointly launched the ”Family Welfare Campaign“ large-scale social welfare activities, aiming to call on the Spring Festival to go home and take pictures of family members of the family and appeal to everyone Concerned about the reunion. The event was officially launched in Qingdao on January 18, 2015 and lasted until March 8, 2015. In the activity, the family photo collection and exhibition activities were conducted online through Weibo, WeChat and other platforms. And online, ”family portrait action “ based on the country carried out more than 240 games ”fortunate