近段时间,本人赴多家企业咨询和培训,有一些问题令人担心。因为多数是前期市场和管理出了问题,而且是方向性的问题,那就是目前白酒市场上的通病——跟风所致。由此我不能不谈谈定位问题。我国是国企、乡镇企业、私企、外企、股份制企业并存的经济结构,复杂的经济结构说明了市场的复杂性,而白酒又是传统工艺和计划经济的产物,特殊的行业和特殊的市场环 Recently, I went to a number of business consulting and training, there are some problems are worrying. Because most of the pre-market and management problems, but also the direction of the problem, it is the current common liquor market - follow suit. I can not help but talk about positioning issues. China is an economic structure in which state-owned enterprises, township and village enterprises, private enterprises, foreign-funded enterprises and joint-stock enterprises coexist. The complicated economic structure illustrates the complexity of the market, while liquor is also a product of traditional crafts and planned economy, a special industry and a special market ring