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此文的核心就是两段话:一是在全球跨国公司增速普遍放缓的情况下,在全球进入产品过剩时代的情况下,惟有中国的海尔保持了20年持续的快速增长。二是海尔作为一个在全球产品过剩老牌跨国公司增速放缓的竞争格局中迅速成长起来的新型跨国公司,究竟是靠什么方式实现了不可思议的超速成长?秘诀有四点:彻底的用户主义为上、流程再造、SBUFE的市场链和速度竞争。读懂上述两段话,就可以读懂为什么说海尔是新跨国公司的成长典范。
At the core of this article is two passages: First, with the general slowdown of global MNEs and the global access to an era of excess product, only China’s Haier maintained a sustained rapid growth in 20 years. Second, as a new multinational corporation that has rapidly grown up in a competitive landscape with a slowdown in the global growth of established multinational corporations, Haier has achieved incredible speeding growth in four ways: Thorough userism is On the process reengineering, SBUFE market chain and speed competition. Understand the above two paragraphs, you can read why Haier is a new example of the growth of multinational corporations.