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在省级卫视出现之前,城市电视台作为“四级”电视运营及管理体制中的“第三层面”,就整体状态而言,尽管在传播实力和影响方面与中央及省级台都有相当大的差距, 但因有相对固定的传播覆盖区域,以及与之相对应的受众人群做保障,一直保持着较为稳定的发展势头,在社会生活中扮演着相当重要的角色。然而随着我国电视传播规模的快速发展,以及社会结构城镇化特征的日渐凸显,以首先做大、做强中央与省级媒体为目的的电视运营体制下,造成了城市电视台生存与发展环境的极大变化,遭遇到了自建台以来最为强烈的市场冲击。
Before the advent of provincial satellite TV, as a “third level” in the “four-tier” TV operation and management system, the overall status of urban television stations was quite large in comparison with the central and provincial Taiwanese cities in terms of dissemination power and influence However, due to its relatively fixed coverage area and corresponding audiences, it has maintained a relatively steady momentum of development and plays an important role in social life. However, with the rapid development of the scale of TV broadcasting in our country and the increasingly prominent characteristics of the urbanization of social structure, under the system of TV operation, which aims to make the central and provincial media bigger at first, it has caused the survival and development environment of the urban TV station Great changes have encountered the most intense market impact since the establishment of Taiwan.