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临沂具有丰富的体育旅游资源,近年来体育旅游项目得到一定开发,取得了一定成效。本文在研究临沂赛事旅游发展现状基础上,提出了利用新型信息平台进行赛事宣传、政府制定体育旅游产业发展制度、开发深层次赛事旅游产品、票务销售多渠道化、赛事旅游可持续开发等建议,旨在为临沂赛事旅游发展提供策略指导的同时,能够促进临沂体育旅游业的发展。
Linyi has a wealth of sports tourism resources, sports tourism projects in recent years have been a certain development, and achieved some success. On the basis of studying the present situation of tourism development in Linyi tournament, this paper puts forward the suggestions of using new information platform to promote tournaments, the development of sports tourism industry development system, the development of tourism products in deep tournaments, the multi-channel ticket sales and the sustainable development of tournaments, Linyi tournament aims to provide strategic guidance at the same time, to promote the development of sports tourism in Linyi.