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呼伦贝尔体育旅游资源丰富,为其发展体育旅游事业奠定了良好的基础。本文主要从体育旅游的基本概念出发,以呼伦贝尔为研究对象,对其发展的现状及存在的问题进行分析。在研究中发现,呼伦贝尔地区体育旅游在日常的发展过程当中存在着资源开发缺乏科学规划,体育旅游产品总体品牌效应不强,体育旅游市场具有一定的局限性,政府相关旅游政策制定滞后等方面的问题。在此基础上,从问题出发,对呼伦贝尔地区体育旅游今后的解决策略进行了分析与探讨。例如,科学规划,明确体育旅游发展定位,强化品牌战略,加强区域合作,进一步开拓客源市场,强化体育旅游支持政策等等,希望本文的研究能够对助力呼伦贝尔体育旅游的发展有所裨益。
Hulun Buir rich in sports tourism resources, for its development of sports tourism has laid a good foundation. This article mainly starts from the basic concept of sports tourism, takes Hulunbeier as the research object, and analyzes the status quo and existing problems of its development. In the study, it is found that in the daily development process of sports tourism in Hulun Buir region, there is a lack of scientific planning for resource development, the overall brand effect of sports tourism products is not strong, the sports tourism market has some limitations, and the government-related tourism policy lags behind. problem. On this basis, starting from the problem, this paper analyzes and discusses the solution strategies of sports tourism in Hulun Buir region in the future. For example, it is hoped that the research in this paper can benefit the development of sports tourism in Hulun Buir by scientifically planning, defining the orientation of the development of sports tourism, strengthening the brand strategy, strengthening the regional cooperation, further developing the tourist market and strengthening the sports tourism support policy.