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近年来,新浪微博逐渐成为大量网络舆论的聚集地,许多网络事件均在新浪微博上产生或是扩散,在这些事件中,只要处置不当便会造成严重的后果。如何科学地疏导微博舆情已经成为摆在各级政府面前的一道难题。本文利用系统动力学原理,针对新浪微博上的网络舆情发展进行建模,通过系统动力学模型分析相关因素之间复杂的反馈关系,并进行仿真测试,为微博舆情引导提供有力的帮助。
In recent years, Sina Weibo has gradually become a gathering place for a large number of online public opinions. Many network incidents have occurred or spread on Sina Weibo. In these incidents, improper disposal can have serious consequences. How to dredge microblogging public opinion scientifically has become a difficult problem before all levels of government. This article uses the principle of system dynamics to model the development of online public opinion on Sina Weibo, analyzes the complex feedback relationship between related factors through the system dynamics model, and conducts the simulation test to provide helpful help for Weibo public opinion guidance.