尽管世界各国的市场都无一例外地在不断变化,尽管不同国家的市场环境存在着极大的差别,但整个麦当劳,无论是美国国内的连锁店还是遍布世界各地的连锁店,几乎都采取了一种高度程式化的相同的营销管理模式,采取一种无视市场差别与变化的以不变应万变的市场营销策略。标准化营销麦 Although the markets of all countries in the world are constantly changing, although there are great differences in the market environment in different countries, the entire McDonald’s, whether it is a chain store in the United States or a chain store all over the world, has almost adopted a kind of The highly stylized, identical marketing management model adopts a constantly changing marketing strategy that ignores market differences and changes. Standardized marketing wheat