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官员微博作为一种新的网络政治生态,具有正能量和负能量作用的二重性。微博的自身特性使得官员微博在传播主体、传播内容以及传播效果等方面均存在深层的矛盾,从而影响了官员微博正能量的生成。提升官员微博正能量必须以制度创新为核心,建立严格的官员微博身份认证的审核制度,促进民众期待与官员微博功能的双重调整,加强官员微博公共性的制度建设等有效措施。
Official microblogging as a new network of political ecology, with positive energy and negative energy duality. The inherent characteristics of microblogging make officials microblogging have deep contradictions in the aspects of dissemination of subject, dissemination of content and dissemination of results, thus affecting the official microblogging positive energy generation. To enhance official microblogging positive energy must be based on system innovation as the core, establish a strict system of examination and verification of microblog official identity, and promote public expectations and official microblogging dual adjustment, and strengthen the system of public officials microblogging and other effective measures.