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规避线下的高成本是中国网络零售高速增长的奥秘所在。根据麦肯锡全球研究院的一项专题研究,从2003-2011年间,中国网络零售市场增长率在主要国家中排名第一。在这9年间,中国网络零售的年均复合增长率高达120%。相比之下,美国、英国、韩国、加拿大的增速均在20%以下,日本、德国、法国分别为27%、22%和35%,作为新兴市场国家的巴西和俄罗斯也只有34%和39%。不仅如此,中国网络零售的渗透率也迅速走在世界前列。2013年,中国网络零售占社会
The high cost of avoiding the line is the mystery of the rapid growth of China’s online retail. According to a special study of the McKinsey Global Institute, from 2003 to 2011, the growth rate of China’s online retail market ranked first in the major countries. During these 9 years, China’s online retailing has experienced an average compound annual growth rate of 120%. In contrast, the United States, the United Kingdom, South Korea, and Canada all have growth rates below 20%. Japan, Germany, and France accounted for 27%, 22%, and 35%, respectively. As emerging markets, Brazil and Russia accounted for only 34%. 39%. Not only that, but also the penetration rate of China’s online retail sales is rapidly leading the world. In 2013, China’s online retail accounted for social