在中国纺织印染经济加速融入开放的国内外市场的今天,中国印染企业所面临的环境发生了巨大的变化,在这种复杂多变的环境中,印染企业能否占有一席之地,得到可持续的发展,关键在于竞争力。但从中国印染企业中的大多数来看,所表现出的竞争力仍旧多是在价格战上,缺乏在市场细分基础 In today’s textile and dyeing industry in China to accelerate the integration into the open domestic and foreign markets today, China’s printing and dyeing enterprises have undergone tremendous changes in the environment, in this complex and volatile environment, the printing and dyeing enterprises can gain a place for sustainable development The key is competitiveness. However, most of the Chinese printing and dyeing enterprises, the competitiveness shown is still mostly in the price war, the lack of market breakdown basis