在塑造企业形象的 CI 设计中,最直观、对消费者影响最大的是Ⅵ,一个构图简洁、寓意深刻、色彩鲜明的商标组合,将给人视觉留下深刻的印象,从而达到企业形象和产品广告事半功倍的视觉传播效果,因而许多企业不惜重金征集、制作Ⅵ设计。作为视觉的自然延伸,还应该注重企业形象的听觉识别系统即 AI(Audio Identi-tv)的建设。(AI 只是笔者的提法,是否恰当,在此求教于专家和读者。)也就是说每个企业应该有一段特有的与企业 MI、BI 理念、Ⅵ色彩、图案一致、协调的音乐,能够表现企业的某种主题思想某种风格,产生某种联想、某种色 Among the CI designs that shape the corporate image, VI is the most intuitive and has the greatest impact on consumers. A trademark combination that is simple in composition, deep in meaning, and vivid in color will leave a deep impression on people’s eyes and achieve corporate image and products. Advertising has a multiplier effect of visual communication, so many companies have spared no expense in collecting and producing VI designs. As a natural extension of vision, we should also focus on the construction of an audio visual recognition system called Audio Identi-tv. (The AI ​​is only the author’s reference, whether it is appropriate or not, and seeks advice from experts and readers here.) In other words, each company should have a unique music that is consistent with corporate MI, BI concepts, VI colors, patterns, and coordination. Some kind of theme of the enterprise, a style, some association, some color