目前的大数据运用依然是对底层数据的挖掘,拼的是量级,而要发挥大数据的大智慧,离不开营销工具提供的对数据的加工和利用能力。大家都知道,电视广告是建立品牌知名度、认知度的重要工具,但是所有的知名度、认知度,都要在销售终端转化成最终的销量。当年我们去建设卖场广告的原因,就是在最后一公里,能够把广告的知名度、认知度——电视广告所创造的这些东西转化成实际的销量,起到临门一脚的作用。比如有些品牌有知名度,但是消费者进了卖场之后,没有提示忘记买了,或 The current use of big data is still mining the underlying data, spelling is the order, and to play the great wisdom of big data, marketing tools can not do without the ability to process and use the data. As we all know, television advertising is an important tool to establish the brand awareness and awareness, but all the visibility and awareness must be transformed into the final sales volume in the sales terminal. That year we went to build the store advertising because, in the last kilometer, it was able to translate the popularity and awareness of advertisements into the actual sales volume of TV commercials, which played a role in coming to an end. For example, some brands have visibility, but after consumers into the store, did not prompt to forget to buy, or