品牌是电视传媒整体形象高度集中的反映,是电视传媒在传播信息、与受众之间进行交流的核心价值,对电视传媒在激烈市场竞争中获得核心竞争力具有重要意义。因此,作为电视媒体从业人员,要时刻关注电视传媒品牌的传播策略问题。本文以凤凰卫视为例,对电视传媒品牌传播策略进行了探讨。 Brand is a highly concentrated reflection of the overall image of the TV media. It is the core value of the TV media in disseminating information and communicating with the audience. It is of great significance to the TV media to obtain the core competitiveness in the fierce market competition. Therefore, as a television media practitioners, we must always pay attention to the TV media brand communication strategy. In this paper, Phoenix TV as an example, the television media brand communication strategy were discussed.