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网络营销具有传统营销所没有的市场覆盖面广、信息传递及时、营运成本低、个性化的一对一营销、定制营销、软营销等特点。这使其能够充分地发挥快速便捷的信息搜索、信息发布、商情调查的功能优势,极大的开拓了销售渠道、拓展和延伸了品牌价值,同时利用网络还可以进行特色服务、有效的管理顾客关系。网络营销的发展,改变了传统的营销风貌,使市场的竞争形态也发生了转变,企业不得不考虑对其内部组织进行重整,也为企业进入国际市场进行跨国经营提供了可能。
Internet marketing has the traditional marketing of the market coverage is not covered, the timely delivery of information, low operating costs, personalized one-on-one marketing, custom marketing, marketing and so on. This enables it to give full play to the functional advantages of quick and easy information search, information dissemination and business surveys. It greatly opens up sales channels and expands and extends brand values. At the same time, it can also use Internet to perform special services and effectively manage customers relationship. The development of network marketing has changed the traditional marketing style and changed the competition pattern in the market. Enterprises have to consider the reorganization of their internal organizations and provide the possibility for the enterprises to enter the international market for transnational operation.