营销者说营销是讲故事,我们希望把故事讲得好听,消费者愿意听并且听得懂,还要和他的生活有相关性,甚至频繁互动。我们愿意做一个和消费者更“亲近”的美国豪华汽车品牌。2014年凯迪拉克全年共销售73500辆,其中12月销售高达9141辆,创下自进入中国市场以来单月销量历史新高。从2012年3万多辆、2013年5万多辆到2014年7万多辆,凯迪拉克的年增速基本都是50%左右,远高于豪华车市场整体 Marketers say marketing is story-telling, and we want to make the story sound good, consumers willing to listen and understand, and to be relevant and often interactive with his life. We are willing to be a US luxury car brand that is more “close” to consumers. In 2014, Cadillac sold 73,500 units in a year, of which 9141 units were sold in December, setting a new record high for single-month sales since entering the Chinese market. From more than 30,000 vehicles in 2012, more than 50,000 vehicles in 2013 to more than 70,000 vehicles in 2014, Cadillac’s annual growth rate is about 50%, which is much higher than the overall luxury car market