论文部分内容阅读
啤酒节一词源于德国。目前,我国各地举办的啤酒节多得不可计数。对于企业来说,参加啤酒节的主要目的不仅仅应是推出自己的品牌、树立企业形象,还应该体现出企业的精神面貌,使其成为一种文化,与产品血肉相连。对于啤酒节的组织者来说,应该积极地引导企业文明,高雅地宣传企业形象,让消费者通过自己的口尝到啤酒时,不仅听到的是企业的夸夸其谈,还应该用眼睛和心灵彼此进行情感和文化的交流。在品尝啤酒清凉醇厚的美味时,让人们能够进入一种温馨、高雅的艺术境界。
The term Oktoberfest stems from Germany. At present, the Oktoberfest held in various parts of the country is innumerable. For companies, the main purpose of participating in the beer festival is not only to launch their own brand, establish a corporate image, but also should reflect the spirit of the enterprise, making it a culture, connected with the flesh and blood products. For Oktoberfest organizers, we should actively guide corporate culture and elegantly promote corporate image. When consumers taste beer through their own mouths, they not only hear the company’s boasting, they should also use eyes and hearts to each other. Conduct emotional and cultural exchanges. When you taste the cool and delicious taste of beer, let people enter a warm and elegant artistic realm.