任何企业都拥有一组区别于其他企业的独特资源,企业资源是指企业在向社会提供产品或服务的过程中所拥有或者所控制的、能够实现其战略目标的各种要素的集合;企业的核心竞争力是由企业拥有的资源和运用资源的能力构成的,资源和能力连同市场是决定企业发展前景的三大要素。企业核心竞争力是指建立在企业核心资源基础上的企业 Any enterprise has a unique set of resources that are distinct from other companies. Enterprise resources refer to the set of various elements that an enterprise possesses or controls in order to provide products or services to society and can achieve its strategic goals. The core competitiveness is composed of the resources owned by enterprises and the ability to use resources. The resources and capabilities together with the market are the three major factors that determine the development prospects of enterprises. The core competence of an enterprise refers to the enterprise that is based on the core resources of an enterprise