在标准主导国际竞争的当今,我国农产品出口遭遇的技术标准限制愈加频繁。落后的经营模式、标准约束较弱、技术质量意识淡漠以及贸易自由化进程滞缓、国际组织机构助推、消费偏好的变化等分别是我国农产品出口陷入国外标准壁垒困扰的内外部原因。基于中国对日本农产品出口贸易实践,通过构建虚拟增长函数证实了日本《肯定列表》对我国农产品出口所产生的负面影响。为此,我国尚需在农业标准化体系的建设、标准的推广与规范以及经营方式的转变等方面加大力度、加快步伐。 Nowadays, when the standard dominates the international competition, the technical standards encountered by China’s export of agricultural products have become more and more restricted. Outdated business models, weak standard constraints, indifferent technological quality awareness, slowed trade liberalization process, boosted by international organizations and changes in consumer preferences are the internal and external causes of the export of agricultural products into the barriers to foreign standards. Based on China’s agricultural export practices in Japan, the negative impact of Japan’s “positive list” on China’s agricultural exports was confirmed through the construction of a virtual growth function. To this end, China still needs to step up its efforts in building the agricultural standardization system, promoting and standardizing standards, and transforming the mode of operation.