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我国高职院校在人才培养过程中一贯重视实践,如何在新形势下增强高职院校学生实践能力,加强高职院校学生的职业能力,是摆在每个从事高职教育的教育工作者面前的重要问题。本文就创新高职市场营销教学和促进高职院校学生的职业能力培养展开讨论,指出了当前高职院校在市场营销专业学生职业能力培养方面存在的种种问题,并提出了有针对性的意见和建议。
In the process of talent cultivation, our vocational colleges have always attached importance to practice. How to enhance students’ practical abilities in higher vocational colleges under the new situation and how to strengthen the vocational ability of students in higher vocational colleges are the tasks of education in higher vocational education An important problem before him. This article discusses the marketing innovation of higher vocational education and the promotion of vocational ability of students in higher vocational colleges. It points out the problems existing in the cultivation of professional competence of marketing students in higher vocational colleges at present, and puts forward some pertinence Opinions and suggestions.