语言是电视节目主持人与受众沟通的工具,主持人的语言包括口语和体态语,主持人不仅用有声语言传递信息,同时也利用自己的体态表情达意。主持人在工作中如何活用好体态语,本文认为从宏观上要遵循“近取其神,远取其势”的审美原则,从微观上要遵循“和谐、自然、个性化”的运用原则。只有宏观和微观做到和谐统一,才能使体态语的传播产生积极效果。 Language is the host of television programs to communicate with the audience tools, the host’s language, including spoken and body language, the host not only use vocal language to convey information, but also make use of their body expression. How to make good use of body language in the work of the moderator, this paper argues that we should follow the principle of “harmony, nature and individuality” from a micro perspective. Only when the macro and micro are in harmony and unity can the positive effect be produced.