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在经历了新闻客户端的第一轮竞争之后,都市报的新闻客户端面临用户数量少、新闻阅读率低、影响力不足等局面,究其原因,既有渠道建设方面的问题,更有内容建设上的定位摇摆和模糊。在内容建设方面,市场上已经形成了两种较为成功的运作模式:娱乐主导的商业媒体模式和严肃主导的传统主流媒体模式。文章通过分析发现,这两种模式都不适合都市报的新闻客户端,提出应以“服务主导”内容建设模式打造本土化的都市新媒体平台。
After experiencing the first round of competition among news clients, the news clients of Metropolis Daily are faced with the problems of few users, low news reading rate and lack of influence. The reasons include not only channel construction but also content construction Positioning on the swing and blur. In terms of content construction, two more successful modes of operation have emerged in the market: the entertainment-oriented business media model and the seriously dominated traditional mainstream media model. Through the analysis of the article, we find that neither of these two models is suitable for the news client of Metropolis Newspaper, and the localization of new media platform should be built based on the “service-oriented” content construction mode.