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鲍德里亚的消费社会理论,通过对消费符号化、超真实化与消费社会的逻辑分析,揭示了当前消费乱象的境况,深刻剖析了消费在后现代社会被符号化的实质,通过对信息符号的阐述,试图揭示一种有别于现实世界的拟态环境。鲍德里亚消费社会理论有助于我们看清媒介本质以及符号与当下人的生存现实,作为当代重要的文化产业,新媒体的产生使大众在符号消费领域也不是一击就倒,相反,大众更多的选择质疑与反感过度消费。文章从这一视角出发,以微博为语境,对鲍德里亚消费社会理论进行一些反思。
Baudrillard’s theory of consumer society reveals the current situation of consumer chaos through the logical analysis of consumption symbolization, hyper-realization and consumer society, profoundly analyzes the essence of consumption symbolized in post-modern society, Symbolic elaboration, trying to reveal a mimicry environment different from the real world. Baudrillard’s theory of consumer society helps us to see the essence of the media and the reality of the existence of the symbol and the present man. As an important contemporary cultural industry, the emergence of new media has made the general public not only a blow in the symbolic consumption field, but on the contrary, More choices question and dislike overconsumption. From this perspective, the article uses the Weibo as a context to reflect on Baudrillard’s consumer society theory.