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广告不止是商品信息的载体,更是一种文化和艺术形式,成为大众文化不可或缺的部分。购房作为衣食住行中最大的一宗消费,需要更多深思熟虑和理性权衡。在消费者日益成熟的情况下,房地产推广更多的利用理性内容感性表达的方式,实现与消费者的深度沟通,这一目的的实现往往借助艺术手段和文化包装,使得房产广告文化附加值和艺术欣赏性不断提高。
Advertising is not only a carrier of product information, but also a form of culture and art that has become an indispensable part of popular culture. Purchasing as the largest consumer of basic necessities, need more thoughtful and rational trade-offs. In the case of increasingly sophisticated consumers, real estate promotion more rational use of emotional expression of ways to achieve the depth of communication with consumers, the realization of this purpose often with the help of artistic means and cultural packaging, making real estate advertising culture and added value Art appreciation of the continuous improvement.