对话人:张惠辛《中国广告》杂志社主编(以下简称张)郑松茂台湾意识形态广告公司董事长(以下简称郑)张:进入中国大陆的4A 公司有好几种类型。比较早的有上广跟奥美、广装与旭通的合资.它们的投资比例大抵相等。后来.好像外资的控股比例在提高……郑:用外国话来说.这叫“这个伙伴在睡觉”。外商很有国际化的习惯.他们总是想要拥有控制权.这里面就会有很多吞并的技术。我们很多公司没有被国际化的经验,更不要谈国际化别人的经验。所以.有的是有意识的.有的是不小心就被吞并了的。 Interlocutor: Zhang Huixin Chief Editor of China Advertising magazine Zheng Songmao Chairman of Taiwan’s Ideological Advertising Company Zhang: There are several types of 4A companies entering China. Earlier, there were joint ventures between Shanghai and Guangzhou with Ogilvy & Mather, Canton and China with Xu Tong, whose investment ratios were roughly equal. Later, as if the share of foreign-owned holding is improving ... Zheng: In a foreign language, this is called “This partner is sleeping ”. Foreign businessmen are very internationalized and always want to have control, and there will be a lot of mergers and acquisitions. Many of our companies are not internationalized, let alone internationalized. So, some are conscious, others accidentally annexed.